EMPOWERING ONSITE INTERACTIONS WITH ASMR, AND BEHAVIOR-MONITORING SENSORS.

What is ASMR and How We Utilize It?

ASMR, which stands for Autonomous Sensory Meridian Response, is a unique sensory sensation that elicits feelings of euphoria and profound calm. Often, it manifests as a tingling sensation beginning at the crown of the head, gently moving down the neck and spine, resulting in relaxation, tranquillity, and an overall sense of well-being. This phenomenon is defined as a biological response linked to the perception of sensations that create a comforting effect. ASMR enthusiasts find pleasure in external stimuli, particularly sounds that trigger a physical response.

Many prominent brands have embraced ASMR marketing. Notable names such as IKEA, Adidas, KFC, Michelob Ultra, Reese, and many others have explored the use of ASMR in their campaigns. In addition, celebrities and influencers create sponsored videos and live streams that include product reviews, unboxing, or showcasing products with ASMR triggers such as gentle whispers, tapping, scratching, and other sensory experiences. This approach allows for subtle and non-intrusive promotion of your product or service. A compelling example of ASMR’s effectiveness in marketing is Kylie Jenner, who leverages ASMR to unbox her new products, opting for this innovative approach over investing millions in traditional advertising methods.

The interest in ASMR among users has surged significantly in recent years. They engage with ASMR content to achieve various goals, including:

Mental Health & Self-Care

ASMR helps promote mental well-being and self-care practices.

Sensory Stimulation

ASMR provides sensory experiences that can be soothing and pleasurable.

Community and Connection

ASMR fosters a sense of community and connection among like-minded individuals.

Digital connectivity

ASMR primarily thrives on online platforms like YouTube, Instagram, and TikTok, appealing to Gen Z and millennials familiar with digital content consumption.